Go Beyond Lighting
Web & Interactive Design
Go Beyond Lighting upgrades large facilities with unique energy efficient and cost effective LED retrofits.
My role for this client was to design a website and a set of infographics to help acquire new customers. To kick off the design process, I researched other lighting companies to get a sense of what is relevant in the industry. After researching the competition, I analyzed all the content that was given to me from the marketing team and created a flowchart from it.
The flowchart was used as an outline to layout the page structure of the website. As we received content from the client we worked as a team to simplify how to communicate GBL’s scope of services. Focusing on the user, we created interactions that would help make the content easier to read. After launching the website, we created infographics to pair with the marketing campaign that the Spritz team had in place.
COMPONENTS
Information Architecture
Wireframing and UI Design
Prototyping
Web Design
Infographic design
TECHNOLOGY & DEV
Responsive Development
HTML5
CSS3
TOOLS
Photoshop
Illustrator
Invision
Basecamp
Team
Spritz Marketing
Key Challenges
Simplifying content of the GBL process to communicate their services to customers.
Keeping the user engaged with content of how GBL saves them time and money.
Go Beyond Lighting offers a turnkey solution to help companies save time and money with their lighting needs, but they have no marketing campaign to get the word out.
The Solutions
Creating flowcharts and spreadsheets.
Creating interactions that enhance the user experience of reading the content.
A website and set of infographics paired with a marketing campaign.
Understanding Go Beyond Lighting’s Process
Web Design
Infographics
Information Architecture
Market Analysis
UNDERSTANDING THE INDUSTRY
